ISUZU Angola Branch

Project overview

Client: Falcons GT Motors | Official ISUZU Distributor in Angola

Industry: Automotive & Commercial Transport Solutions

Role: UX/UI Web Designer

Platforms: Responsive Web Website (Desktop, Tablet, Mobile)

Timeframe: (Add your project period, e.g., Q4 2024)

Confidentiality Note: Some project details are under NDA. This case study highlights the design process and outcomes without disclosing restricted internal data.

About Falcons ISUZU

Falcons GT Motors Angola provides ISUZU vehicles, spare parts, accessories, customizations, and after-sales support.
Their challenge was to present a clear, trustworthy online presence that helps:

Businesses find the right truck or commercial vehicle
Customers understand available vehicle applications
Buyers access genuine spare parts with confidence
Clients connect quickly with the sales and service teams

The previous online experience did not clearly communicate product offerings or support services.

Project Goal

Design a professional, responsive website that:

Communicates credibility + official distributor identity
Makes it easy to explore truck models and use-case applications
Encourages high-intent inquiries from the right customer segments
Supports after-sales and spare parts requests smoothly

My Responsibilities

Brand-aligned UI Design (web responsive system)
User journey mapping for dealerships & customers
Designing product listing + detail page layouts
Creating clear navigation for truck applications + spare parts
Preparing developer-ready assets and design specifications

Sticky part on scrolling

When users compare vehicle models, especially trucks with multiple technical specifications, it’s easy to lose track of which model corresponds to which data column during scrolling. This can cause confusion, slows down decision-making, and forces users to repeatedly scroll back to the top to reorient themselves.

To solve this, I implemented sticky model headers in the comparison interface.
This ensures that the vehicle names and images remain visible at all times as the user scrolls through specifications.

Why This Matters

Maintains Context: Users always know which specifications belong to which model.
Reduces Cognitive Load: No need to memorize or repeatedly look back at model names.
Improves Decision Accuracy: Users can evaluate differences faster and more confidently.
Enhances Usability on Mobile: Avoids excessive scrolling and re-scrolling on smaller screens.

Outcome

This small but meaningful UX enhancement provided:

More intuitive comparison flow
Higher efficiency in evaluating multiple truck models
A more professional and user-centered browsing experience for fleet and commercial buyers

UX-Focused Design Decision

Horizontal Show-case for the history

The ISUZU brand has a long and respected manufacturing history, which is important to highlight for credibility and trust. However, presenting this history in a vertical layout created unnecessary page length and resulted in large unused white spaces, especially on desktop screens. This made the timeline feel disconnected and visually heavy, requiring excessive scrolling to view the full story.

To enhance readability and spatial efficiency, I redesigned the history section using a horizontal scrolling timeline.

Why This Matters

Better Use of Space: The horizontal layout makes full use of the screen width, reducing vertical scroll and keeping the content compact.
Improved Story Flow: A timeline reads naturally from left to right, helping users absorb the brand’s evolution more intuitively.
Consistent Visual Rhythm: Images, dates, and milestones align in a structured visual path, making the brand story engaging and easier to follow.
More Modern Interaction: Horizontal scrolling introduces a dynamic, premium feel that aligns with the brand's identity and product strength.